This section is similar to your about on the home page. You’re not diving deep into your story yet, but telling the reader simply who you are and how you can help them, again.
- HOW ARE YOU RELATING TO YOUR IDEAL CLIENT THROUGH THEIR STRUGGLES?
- WHAT GROWTH HAVE YOU SEEN SINCE STARTING YOUR BUSINESS (THAT YOU CAN HELP THEM ACHIEVE)?
- WHAT IS THE BEST ADVICE YOU COULD GIVE THEM?
Here you will connect with your reader by showing them you understand their struggles! Remind them that they’re not the only one feeling this and they CAN get to where they want to be when they work with you.
Most people don’t think of an about page as a place to sell, but it should be. Your about page is typically your second most viewed page so it’s important to include call to action buttons to direct people where to go next. This can be a simple call to action or it can be more robust to drive home what working with you is really like. By now, you should recognize there is no one “right” way to do your about page, every approach is different even though the sections are the same. You know what works best for your audience so use it. These examples are meant to guide you and give you different ideas.